Collegio Ad

Our assignment was to create an ad for the collegio, the size of the ad was up to us as long as we stayed within our budget of $197. My original ad was a different size than my final ad but the final cost was the same. Originally my ad was 6 column inches by 8 inches and came to 192 dollars, which was five dollars under budget. After having Christel look over my current ad she suggested I change it to portrait and rearrange a few things, so my final product does not match my roughs but it looks ten times better.

Specifications
4"X12"=48     48X$4=$192
4 column inches is equal to 7.71 inches
My final ad dimensions are 7.71X12

Target Audience:
My target audience is anyone that goes to gas stations. This includes vehicle owners, cigarette smokers, coffee drinkers, and anyone that needs to pick up something rather than deal with going to wal-mart. I don't think I know of anyone that hasn't been to a gas station for something.

Call To Action:
The call to action is for the target audience to come to this new business.

Copyright:
There are no pictures used in this file, but all images were drawn by me or created in InDesign.

Thumbnails

Rough

 

Final Ad