Variable data direct mail

Our assignment was to create a variable data direct mail piece which would be sent on a 5"x7" postcard.
The bleed is 0.125" and the margin is 0.25".
The reason for this project is to teach us how to be able to create a file in which we can exchange data by including a instruction file and a excel spreadsheet with the interchangeable data.

Front of postcard with interchangeable image and data

Back of postcard image stays the same but cob changes

Final Piece

This is my final variable data mail piece, this setup shows all versions of the postcard with the correct text.
Both COB images were taken from dreamstime.com and edited by me.
All other pictures were taken and edited by me, Eva Schenk.