Dale Switzer from KOAM was a guest speaker at the tech center today and spoke about design aspect of KOAM. One thing I learned that I didn't know before was that KOAM was the first station in the four states to offer HD programming and since last july also broadcasted commercials in HD. Besides just putting shows on TV, KOAM also creates content in High Def. such as graphics and puts them on the screen.
There are a lot of different digital standards, this means that when broadcasters need to submit something like media, it has to be submitted with something readily available. A few years back a VHS was requested because it was still readily and easily available.
Everything takes way more time than it seems, even a commercial that only lasts for 30 seconds might take 4 to 6 hours to create. What you might be expected to learn now is probably going to change is five years because technology is an ever changing beast and you have to keep up with it.
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